iNSIGHT

Origin Conundrums? Not In Innovation

With breakthroughs, the idea can be that anything from X can change the world because it might have once – designs holy grail of idea origin. But not with innovation. 

iGNITIATE - Origin Conundrums - Not In Innovation

Examined at great length in Country of origin: A competitive advantage?  we see how in competitive markets prices that reflect perception of quality for available products via a large longitudinal data set for many different products suggest that for certain products, country of origin ( and here the supposition is that in Firms Of Origin ) that this might be a valid cue for relative product quality and yet what we see, statistically, is that it really has no significant impact on value. Where previous studies of such influences on behavior suggest what we call xOO ( x being country, firm, lab, etc., ) actually has an effect on choice behavior is less pronounced than the effect on perception of quality and so with a lack of strong effect it’s unlikely to play any significant role in pricing, value, and interaction and not the expected result from initial cursory efforts. 

What becomes even more interesting is that due to the experiential nature of many products, and with specific details of physical product attributes often based on the perceptions of a sample of experts, which are often tainted by the known or assumed country, firm, lab, etc., of the products that too is not statistically necessarily the case.

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