Internal –> External: Creating Cognitive Catalysts
When innovation happens, how can you encouraging risk taking ? There are a number of ways while being mindful that one of the biggest challenges, and specifically when innovations are of a radical enough manner, is that end users, unfamiliar or even concerned that innovation adoption is dangerous, want to be encouraged empirically and emotionally even in environments of extreme uncertainty.
In Embedded (Lead) Users as Catalysts to Product Diffusion we see the exact steps and tools used to address situations of extreme uncertainty via balancing potential benefit with positive and negative consequences in situations of lower risk as well as in situations of high likelihood of innovation adoption in domain-specific, risk taking environments. Factors, such as perceived risk can be traced back to potential psycho-social losses : risk involved with uncertainty about how others react to innovation adoption decisions. 2nd hand influence. Foreseeing and even future-proofing specific behaviors of use before actual adoption decisions take place, and working with end users along with anticipating reactions of other directly connected + ancillary actors to the specific innovation at hand, allows for higher cognitive empathy and increased domain-specific innovation realization, thus ( in some cases ) a more immediate innovation uptake.