tiny design, BIG INNOVATION

Deisgn and the conversion of deisgn into “innovation” isn’t always about the economic impact a particular product has or the market that it develops, rather it can also be about the tacit nudge a new product makes within a product line.

Take Peepster for instance a tiny little camera cute as a gumby and simple as a point and shoot walmart disposable. Ultimate value? Well expensive, and it is used for spying purposes but it’s impact on deisgn as well as other products that can be generated from it serves it’s purpose.

ROI is seldom forgotten within the funding and development models for new products but aestetically little gems like this shouldn’t be ignored.

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