Phases of Product Development – It’s all about quality.

A further in depth study into the life of a product, a qualitative guide for product life cycles is the determining factor to product success via the identification of six life phases of a product and comparing it with six qualitative phases of the design process. We all know traditional Product Life Cycle stages of development, introduction, growth, maturity, and decline but when we insert design innovation forces new products normally suffering from teething troubles for improvement of primary functionality (i.e., the technical performance of the product) take a back seat to beauty.

Beauty and variety is quickly becoming the most important aspect of product development and when AI is introduced for infitie vierity, a whole new level of deamnd and thus “innovation” takes over and in Phases of Product Development – A Qualitative Complement to the Product Life Cycle details how NPD and formative design can predict the economic life cycle of objects and the beautification of output due to the design process.