Lytro – Innovation by definition is Marketing a Breakthrough
More and more the definition of innovation is being mangled by mainstream media and without going into who Schumpeter is and why he basically started it all, sufice it to say, without marketing, branding, and of course design as a primary component, no “invention” would ever make it out to be “innovated” and so is the case with the Lytro.
And the folks at Fast Company once again lock down the basics and some of the details of how this has come to be. See the full article here. Why is this all so important? Simplicity of design, simplicity of use, simplicity of experience and of course due to the full change in “picture taking” usage, the object sells itself and THAT is practically built into the word “innovation” – and Schumpeter would be proud!