Integrate design in the product development process for increased ROI in company performance.

How does design impact a product’s ROI? More than you think. Via 2 different Dutch manufacturing industries – home furniture and precision instruments empirical evidence shows selected firms increasing ROI directly – an emerging trend in precision industries.

These findings in an excellent article to purchase show that industrial design had a direct and positive effect on company performance, especially with new innovations for industries concluding that “industrial design” itself can be taken to a managerial level to include design strategy which is the basis for increased ROI on a firms full level of market performance and investability.