Determining Design Destiny = Defense + Disruption

Often with advanced R&D, Defense + Disruption go hand in hand with assuring a design effort destine for success. But how ?

Naturally the capability of sustainability from incumbent design, engineering, manufacturing and distribution efforts depends on the tight integration of all components of an often disperse series of players whose primary mission is the smooth delivery of functionality and value to the largest group of users – that organizations customers. However, the constant pace of rapid integration and re-integration of new possible functionalities typologies and research into alternative methods to increase speed and efficiency is often the largest area of effort of said organizations. However, it is when a combination of defense and disruption go hand in hand, and where specific design focuses are brought to bear to create additional value past that of pure efficiency.

In Incumbent Defense Strategies Against New Product Entry a work that defines several cornerstones of the way that design elasticity can directly impact a new product developments success and based squarely on the economics of production and also where this can be applied to ( in some respects ) the evolution of design typologies. It then can be said that design is equal in many ways to the standard economic engines and tools used to stabilize or de-stabilize an innovation effort through, of all things, usability either in terms of ease of use, or even aesthetics.

With this then we have the capability to re-define the value of the deign process and decoupled from the standard sales and marketing mix analysis pervasive in the time of the writing of this analysis. This is further seen within the context of the coming AI revolution in the same way that the internet influenced the way that end users interacted with products and services that previously had little if any connectivity or interconnectivity between them. We then see the true power of designs end capabilities and the way that it directly and with specific force can create an immediate value for the designer / design team and end users where the integration and use of convergence allows superior, intellectual property protected products to succeed in the real world.