Design Thinking – the ABC’s in a nicely packaged movie
Often the reality of design thinking is labeled as a secondary thought to the organizational functions of who you are working for -read your organization, who you are serving -read your boss, or who you are selling to -read your customers. The difference between creative innovation, breakthrough projects and the all powerful ROI is constantly ignored as working together and necessary to work together in order to make game changing product.
Finally it seems there is a movie, “Design Thinking” and with it all the basics and a few nooks and crannies that any CEO can grab a few new tricks from. While looking to the “experts” over and over again only proves to show that they did do it in the past, the film also takes quite a bit of time investigating and talking to those who are doing it now. Their fate is sealed as “successful” or “successors” it gives all the necessary value from a 2 minute trailer.