Design and Innovate or License? What’s Best and When?
When mitigating the mechanisms for innovation vs. product launch, IP is the king and COST REDUCTION, LICENSING AND INCENTIVE TO INNOVATE details multiple mechanisms for bringing internal R&D to ROI fuition ASAP.
Challenges include identifying key internal stakeholders, who is a roadblock to product launch success, market variables for timing mistakes, financial impacts of the sales cycle to bring innovations to the market, design and manufacturing challenges for production and economic models mitigating timing for technological adoption. A powerful toolset for designers and launch specialists alike.