Conceptual Blending: Cultural Referencing for Innovation
When design is left to it’s own, it’s as if leaving a musician in a sealed room. But not with mechanisms for blending external stimulus? Correct.
Design when left to its own devices has the choice to focus on the purely mechanical capabilities of function to determine it’s output or the relative nature of temporal and physical form to content with. But when the factor of archetype and cultural blending is implemented a whole other form of innovation is experienced.
In A Case Study On Design With Conceptual Blending several tools are defined and their application to allow design to take it’s place and build upon cultural references thus producing a conceptual blending output that further aligns itself with the values of users and well as those guided by the archetypes the cultural underpinnings evoke. End result: value.