Want mature firm innovations? Justifying R&D ROI has it’s challenges there.
How are project conceived, and more R&D justified to CFO’s? Financing R&D in mature companies – An empirical analysis is that detail.
Models shown and techniques used to communicate as well as analyze and financially model create the framework for the tool-set necessary. More a clear path to R&D for IP protection is discussed and mitigated against the “get it to market” only model.

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