R&D + Sales = Hand In Glove Innovation
The mechanism as described in The Impact Of Vertical R&D Cooperation On Firm Innovation – An Empirical Investigation BY Innovation Type Demand details the Informal modes of R&D cooperation.
With informal exchanges of technological knowledge a higher significance of innovation behavior occurs than formal efforts joint ventures, joint development teams etc. mechanisms leading to the strange conclusion that natural forms of influential users is the key to uptake in emerging technology and design efforts.