iNSIGHT

Design, Novelty and Innovation Come Together when Design Confidence Exists

The Botticelli Beauty Paradox is a reality of emerging utilization for one simple reason: usability, investments necessary for real engineering dominance and desire occupy a single space in the future. In the present, they morph and sway for the dance of acceptance but it does not have to be this way.

In Data Intensive Evaluation Of Design Creativity Using Novelty Value And Surprise we see the clear indications of the occupied regions of the model for beautiful new product design and engineering to exist in the world when no expectations had been been previously constructed. When these manifestations are so unexpected as to be undetectable, dissonance occurs. In the example of the Apple Newton, more than 10yrs ahead of it’s time, these devices and capabilities all within the top 1% of the novelty also received such high “raw” surprise values that because they were not adjusted for confidence, the ensuing influence on usability severely limited their adoption. Why? Usage patterns that approach the basis for continued market dominance ( and often based on Geoffrey Moore’s, Crossing The Chasm timing models ) mean extended acceptance curves. Beautiful future design it can be said, is often a timing manifestation more than anything else.

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