Spotting Disruption, Designing for Disruption

Recently we were asked, “Anyone can design for a disruption, but how do you spot one” and to this, we realized that the fundamental question is not how do you spot one, it is how do you make one, and more specifically, how can this be accomplished via design.

A recent Fast Company article set’s the tone, “Four Ways To Spot Markets Ripe For Disruption” and clearly articulates:
1) Are there Workarounds
2) Are values at conflict
3) Is there inertia and how is this effected by switching costs
4) Should and want are 2 different things and can be leveraged

These are the building blocks for design disruption, for specific tactics and successes, this is the domain of good design and a whole other topic all together.