Product and Service Systems. It isn’t just one for market dominance.

So there is a desire to launch a full new effort. Is it a product? Is it a service? Does it have both? It should for dominance.

Designing Product/Service Systems: A Methodological Exploration gives the full explanation of how these systems are the corner stone to the making of superstar companies.

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

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