Divergence, Convergence, and Why Design Sets the Stage

How are designers, external and internal capable of maximizing a firms chance of not only creating, manufacturing, but elevating the parent firm to market success?

The way designers are organized within the firm and herded like cats. A recent breakdown of a balanced model for organizing and dealing with the challenges of designers is detailed in “External designers in product design processes of small manufacturing firms” an excellent tool in dealing with the myriad of challenges in New Product Development.