iNSIGHT

Design Disruption shouldn’t ignore Business Model Disruption

Design disruption is often a function of form, sometimes function and a lot of luck, but business model disruption has a much larger focus on full marketplace shift – if leaders are focused on it. In “Business Model Design: (a) Disruption Case Study” we see quite a few examples of how leaders can take on this challenge and embrace competitive advantage for their firms.

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