iNSIGHT

When Case Studies Claim “Innovation”, Design Pattern via Naval Gazing Can Take Place

Often the reality is what comes after design is not innovation because a beautiful case study has been created. Previous details about how evidence based principals of engineering and finance will not trump the specific capabilities of cohesive storytelling to increase collective acceptance and use of new products. Situations such as The Apple Lisa, which was intended to “change the nature of human interaction with computers” suggest that evidence that design-driven innovation failures can also exist. Why?

Design Innovation Perspective Or Evidence Based Practices shows how when design-driven companies capitalized on their network through knowledge sharing and collaboration ( thus the sharing of the wealth from production and not controlling all aspects of production and sales ) these firms and products outperformed design-driven companies in similar regions who competed against rather than cooperated with companies in their network.

Breakthroughs, innovation and adoption is not the only aspect to success rather creation and belief in X, Y, or Z is what seems to make the strongest difference for “success” in acceptance, but not in science and/or engineering. However even there the same case can be made by utilizing others “math” to prove your own, thus group belief is what seens to matter.

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