When Case Studies Claim “Innovation”, Design Pattern via Naval Gazing Can Take Place
Often the reality is what comes after design is not innovation because a beautiful case study has been created. Previous details about how evidence based principals of engineering and finance will not trump the specific capabilities of cohesive storytelling to increase collective acceptance and use of new products. Situations such as The Apple Lisa, which was intended to “change the nature of human interaction with computers” suggest that evidence that design-driven innovation failures can also exist. Why?
Breakthroughs, innovation and adoption is not the only aspect to success rather creation and belief in X, Y, or Z is what seems to make the strongest difference for “success” in acceptance, but not in science and/or engineering. However even there the same case can be made by utilizing others “math” to prove your own, thus group belief is what seens to matter.