iNSIGHT

Radical NPD is intrapreneurship and of 10/21 firms say they all face the same challenges

After investigating 21 manufacturing firms, it was found that the issue of resource allocation in radical NPD efforts inside the firm inevitably cause the most pain. How do you mitigate them? My Changing Strategies and Tactics for New Product Development to focus on external resources in a skunkworks model. Does it cause internal stress w/teams and those wanting to get ahead? Yes, but then again, no risk no reward and that’s not something employees want to hear however there are ways around it as presented here.

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