iNSIGHT

13 western sectors can be wrong: innovation isn’t NPD

When innovation is used incorrectly as NPD a damaging effect occurs: a low down of the reality of breakthrough. Via the results of a 13 western sector analysis it’s Improve quality, Open new markets and Extend service range as the “innovation” capabilities that these firms focus on. This is NPD. Further analysis shows alternative methods, the real crux of innovatin.

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