iNSIGHT

The softer side of Innovaton – Corporate Cultures

Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs a must read for managers of new product development, here we see the full identification of softer behavioral environment dimensions within NPD programs.

This article measures the success of 252 international NPD programs by examining indicators in three dimension: organizational, new product development and globalization.The outcome, success = integrate soft dimensions into NPD programs.

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