Snowboarding for Innovation – where a breakthrough happened.

How many times did your grandparents see snowboards when they were children? Never. Now a billion dollar a year business Product Development and Changing Cultural Landscapes— Is Our Future in Snowboarding gives the full breakdown of how a new industry has changed the way we take our ski holidays, how we look at sport, clothes, accessories and even lifestyles.

Is this innovation? 2 ski’s to 1? Check the bank accounts of those manufacturing and product design firms that did it.