iNSIGHT

Smooth Design Blending Can Lead to Increased ROI for Any Design Effort

The capability of design thinking often means addressing the elusive capability of creativity. Models have flooded the internet to explain how creativity can be harnessed and even squeezed like blood from a stone however none has been more clearly articulated than the Conceptual Blending Framework

Detailed in “A Case Study on Design with Conceptual Blending”  we see the vocabulary, literally, underlining how exact nomenclature of specific physical attributes and functional capabilities can increase the likely hood of design specific elements can directly contribute to the adoption and success of specific design efforts. 

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