NPD, Design, Corporate Entrepreneurs and exact ROI
How do firms keep making breakthroughs like Entrepreneurs and Designers do?
By utilizing the exact toolset that VC’s and intrapreneurs have been using since the corporate venture labs days of SRI and Xerox PARC. Detailed in “Guideline for Design of a Corporate Entrepreneurship Function” we see the exact details and models for how to make this work inside large organizations. Firms like Unilever, Microsoft, SNCF, British Gas, RAI, BMW have all made this work and with spectacular results. Here’s how.