iNSIGHT

Is your firm in Circular Chaos? Or Linear Logic? The sweet spot: Creative NPD.

From Cougar’s Creative Problem Solving Model to Ecological Creative Problem Solving Modelling Product Innovation Processes, from Linear Logic to Circular Chaos explains how companies with multiple NPD efforts and an internet R&D mentality can effectively hit a sweet spot of Creative NPD thus embracing both sides of the innovation coin.

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