iNSIGHT

How did democratic & disruptive design create +1B units sold for one product in a firm from 1647? Here’s how.

Innovations, breakthroughs and game changers: every co. wants it – and cheaply. Not possible. But thanks to experimentation & democracy since 1967, one firm has sold +1B units of just one product this way. Here’s how.


Fiskars, a firm you probably never even heard of has been making a simple yet carefully designed product since 1967 when a simple color error and a democratic vote helped to generate more than +1B units sold. The story of Fiskars told from the perspective of the design team resonates with another great article detailing how growth by design can be the core of any innovation lead firm. Detailed very solidly by Maneesh Mehta who is the Deputy Managing Partner, Global Clients & Markets, at Deloitte Touche Tohmatsu and further investigated in a recent article by McKinsey called “Grow Fast or Die Slow” we see the steps necessary. However the McKinsey article ignores the physical product side as this article focuses on the digital technologies. Still a very good primer.

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