iNSIGHT

Exactly what is Design? Concept to ROI and Here’s how.


Quite often clients ask: what is “design” and this is one of the best descriptions: “it’s a blurry vision of fundamental focus” to birth something specific and tangible from desperate fields. A physical product CEO. Here’s how:


In a recent article article entitled What Is Industrial Design we see a fundamental distinction between the fields of design and the overlap between engineering and artistry but without the business acumen to determine the validity of what is designed in the marketplace. The Standford d-school has created a 90 minute video of what is design thinking which is an excellent example of a basic model than any experimenter is taught from day 1: ask questions, try it, do it again until it works. And so is the case itself with “Design Thinking” which has morphed into Creative Intelligence as described fully in Design Thinking Is A Failed Experiment. So What’s Next? extolling the reality of term based marketing fads.

So who is that  person? The person who is prepared to carry the torch from initial concept all the way through to it being in the hands of end users and ROI to the investors. Who is that person? The Designer.

 

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