iNSIGHT

Design Excellence and Brand Demand

Through the example of five wine firms, Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives explores the tension between design excellence and brand management and how this interplay is resolved in marketing.

Brand values are more important than scientific development and market knowledge.

 Share on Linked-In  Email to a friend  Share with a friend on Facebook  Tweet on Twitter

###
. . .. ... . .. . . . . . . . .. . .. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #EcoleduBois #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar

####

← Prev Post Back to Blog Next Post →