Design Strategy + AnalyticsLeveraging IP + R&DProduct Design + Innovation

World Retail Congress
Paris & Rome

Client: The World Retail Congress
Location: London, Paris, Rome

Launched at the prestigious World Retail Congress in Rome, is the completely redesigned award REUTPALA by Gregory Polletta. The origin of retail is the connection between the maker/giver and the receiver. REUTPALA is the juxtaposition of utpala – “longevity or renewal”, “to burst open”, “youth” and that of the future of retail. REUTPALA is a symbol and when examined closely inside the victory of the spirit of giving and receiving an award, a reward with two hands is preserved. The typology of REUTPALA allows it to keep the brand identity of the World Retail Congress in a prominent position on a person’s desk yet obscurified by the object itself, a reminder of the worldly spirit of giving and receiving.

Designed, and engineered by Gregory N. Polletta, the design took almost 300 days of R&D with more than 10 international partners and manufactures using advanced 3D Metal Printers in conjunction with 3 university laboratories in 3 countries and the team at iGNITIATE. The result is a spectacular example of advanced design, manufacturing and production techniques. The award is being given to some of the world most prominent leaders in retail including a special lifetime achievement award being given to Alberto Alessi for his incredible contribution to design and retail world wide.

For it’s advanced design and manufacturing prowess, REUTPALA was internationally profiled by Core77 with a full video presentation and interview as well as in REUTPALA by Gregory Polletta & iGNITIATE in Al Detaile, Italy; Estilos De Vida, Spain; InStore Magazine, Italy; EcGadget, Berlin; World Retail Awards, UK; Microfabricator, US; Fashion World, Poland; Domus, Italy; Retail Week, UK; and Fashion Network, UK