iNSIGHT

Why is Design and Money Useful? ROI. Here’s why….

There are only a few that can claim to wield the 3 primary disciplines for “innovation”: business, engineering, and design and John Maeda is one of these people. How does he do it? By doing it.

Maeda is no newbie to the necessity of the 3 pillars of innovation: BED – Business Engineering and Design. Past Head of MIT Media Lab and RISD, now Venture Partner at Kliner Perkins, Maeda sits with the vocabulary of all three necessary disciplines to create market successful breakthroughs. In a recent Fast Company article Maeda talks about design “moving from being costly to being worth the cost” and therefore making money. Finally the US is realizing what Itlay has known since the dawn. Art has value. Described by Alberto Alessi in a similar Fast Company artlicle, Failure is Glorius and reverberated by Lisa X. Smith from Uniliever’s Venture Labs at the True Start Venture Capital Converence the point is that design thinking, R&D and new product art all come together to produce incredible results. AirB&B being the perfect example or that of the new brand E-My by Guzzini.

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