When You Can’t Entre, Intra & 3M Knows How It Works.
Anything more and there are too many people for the 1st critical juncture of any innovation mind-shift. In particular and very carefully articulated in Innovation at 3M Corporation we see the simplicity in relying heavily on selecting a talented core team of 4to 6 people (and even 6 is too mich) from marketing and technical departments. At 12 to 15 hours/week immersion fosters creative thought and maximum momentum with each person spending 1/2of their time on the project. The rest of the time, it’s other projects in the pipeline and keeping the immersion going.