iNSIGHT

When Design and Entrepreneurship Embrace, The Innovation Paradox Can Emerge

The perceived struggle between design, engineering, finance and their often well received love child, innovation is not a common roadblock to success for global organizations when balance and focus are carefully applied to what has been referred to as the product paradox.


The product paradox is not the same as The productivity paradox associated with when  more investment is made in information technology, worker productivity goes up assuming ( in recent years ) that a similar amount of innovation takes place. Although this may seem counter-intuitive we once again see in “Fostering Creativity in New Product Development through Entrepreneurial Decision Making” how, in reality, dealing with affectation ( or the balancing of goals and those around you vs a resources and constraints that have little chance of drastically changing ) and yet while ignoring causation will bring a much higher success rate in radical design, engineering, finance and thus innovation success. This means working on a “what we have done has created X and we must deal with it as it is now” limits the reality in which true major topological changes can be brought into the real world.

When design, engineering, finance and thus innovation are working together via the above, there is a substantially smaller chance for discontinuity and the Innovation Paradox to emerge  in organizations.

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