iNSIGHT

What’s the value of design: 288% return for firms that use it. Here’s how.

The value of design, design thinking, design disruption is more than 250% of invested capital. How? R&D and Innovation pipe-lining. But more, good design. Here’s how.

In a recent DMI – Design Management Institute article, after an extensive study of  75 US firms over a 10yr period, 15 firms employed design centric thinking which lead to an increase in stock price by more than 250% above firms that did not employ design specific new product development models. Further we see the likes of design investment strategies being followed by the VC community in Will the Next Zuckerberg Be a Designer, not a Hacker? per the recent MIT Review Article and even more impressive is the existence of Khosla Ventures Designer Fund proving the maker and inventor channels are alive. When design thinking, new product development, engineering and entrepreneurship come together, firms succeed. Period.

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