iNSIGHT

What Do Consumers Think of Technological Innovation in New Services Across Multiple Countires? Here’s What.

Often consumer perception drives adoption, and it’s that adoption that is the basis for technological advancement as well as artistic efforts. But how? 

In A Cross-Country Study Of Consumer Innovativeness And Technological Service Innovation we see the basis and toolset for creating a formalized process for the use and value of design, design thinking, R&D and innovation for the benefit of bringing advanced and unproven technologies and service offerings to end users. It is these tools that create the path for firms to move R&D breakthroughs through to the end user. 

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