iNSIGHT

Want Clearer Direction for 5 Most Dangerous Creativity Myths. Here’s how.

The mechanisms of creativity aren’t just process, process process as many designers say – not a clear direction. Here are 5 basic Creativity Myths and a path to a clearer decisions when facing them.

1) Structure Kills Creativity
2) Yes is Best
3) Adding Resources Increases Output
4) Busy = Productive
5) Email is the Best Way to Collaborate

Taken independently we can surmise that moving slowly and methodically through ideas until output is achieved is not foreign to archeologists and anthropologists and should be the same with designers and R&D. Yes is best when it comes to improvisation but not culling the output to determine what will be produced. Throwing more hands at the same pot of potatoes to be pealed is also not accurate nor economically sound and certainly just because there are more hands being busy does not equal productivity. Naturally email as a mechanism collaboratively cannot be the case with disperse teams and limited capability to track that which is in process yet so many firms rely just on email as their mechanism for design collaboration. 

Originally described in The 5 Most Dangerous Creative Productivity Myths we see the breakdown with a little more detail, but not so much as the research put into The Role of Creative Industries in Industrial Innovation detailing how the specific rise of the creative industries have been able to through specific internal mechanisms deliver specific ROI that non creative sectors cannot produce

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