iNSIGHT

The World Retail Congress unveils REUTPALA at the Cavalieri, Waldorf Astoria Hotel Rome

REUTPALA, produced with prototype stainless steel 3d metal printer technology by Gregory Polletta, contains the origin of retail – the connection between the maker/giver & receiver.

Designed and produced by Gregory Polletta, it was completed over a 300+ day R&D period with 10+ international partners with prototype 3D metal printing technology connected to the ENPC PhD Engineering / MBA program in Paris, RCA’s RapidFormRCA program London, and the Imperial University London’s Manufacturing Futures Lab part of the Mechanical Engineering 3D printing program.

REUTPALA is the juxtaposition of utpala – “longevity or renewal”, “to burst open”, “youth” and that of the future of retail. REUTPALA is a symbol and when examined closely inside the victory of the spirit of giving and receiving with two hands is preserved. The typology of REUTPALA allows it to keep the brand identity of the World Retail Congress in a prominent position on a person’s desk yet obsecured by the object itself, a reminder of the worldly spirit of giving and receiving.

The Award was given to:

  • Alberto Alessi Lifetime Achievement Award for Design and Retail
    Accepted by Matteo Alessi
  • Nitin Passi – Founder & CEO, Missguided.com
    Young Retail Entrepreneur of the Year
  • MudoRetail
    Transformation & Reinvention Award
  • PrimarkRetail
    Transformation & Reinvention Award
  • M&S “For Every Milestone”
    Retail Advertising Campaign of the Year
  • Hamleys World, Moscow by Fitch
    Store Design of the Year
  • JD.com, China
    e-Commerce Retailer of the Year
  • Alibaba
    Retailer of the Year
    Accepted by Jingming Li – Group VP & Head of US for Alibaba

Covered by WRA LondonInStore Magazine Italy; EIMAGAZINE Rome; Twitter at #WRC2015 and #WRA2015; iGNITIATE USA; Retail Week, UK; Hunt Review UK; Fashion Mag UK; WRA UK; Drapers UK; WRC UK; WRA London; Chainstore Magazine, UK; Future Retail, UK; WN.com USA; Abomous USA; Toyworld, UK

 

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