iNSIGHT

The Virtuous Cycle of Discovery and Creation

Why such a virtuous cycle: discovery and creation? Because there is no other way to justify value & there is nothing wrong with it. 

In The Virtuous Cycle of Discovery and Creation we see the clear indication that finding something and creating something can be as simple as sniffing and eminating although through 5 specific propositions we see alternatives for how firms are able to leverage this investigative capability for usability and therefore design success. What makes it work? Relentless trail and error: the mark of innovation.

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