iNSIGHT

The Last NPD mile: Innovation Interventionists errors & how to mitigate them.

The Last NPD mile: Innovation Interventionists errors & how to mitigate them is a serious issue in any NPD endeavor and in a recent Creativity and Innovation Management article we see the details of

The Last Stage of Product Development –  Interventions in Existing Operational Processes the mechanism of how to mitigate the interventionist push and alternative methods to smoothly transition between the stress of NPD push initiatives inside an organization and market uptake during new product initiatives. Simply: empathy for constant change – the antithesis of the wait and see what’s coming model of most firms.

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