iNSIGHT

The Innovation Matrix – An Approach to Design Led ROI

Introducing the concept of Innovation Matrix, Philip’s Design argues for a matrix-based approach over a traditional linear approach in order to effectively bring innovations to the design market. They must be on to something as Philip’s design innovation mentality is an incredible ROI generator for the firm.

Navigating the Innovation Matrix – An Approach to Design Led Innovation details managing multiple options during development which in turn encourages the development of imaginative ideas.

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