iNSIGHT

The Creative Sector Inside Innovation ? Yes, But How?

How can Design define Target vs Cultural and still Innovate? Here’s how. 

  In Placing the Creative Sector in Innovation we see the key differences between Target Product & Profile and Cultural Product & Process to ferret out the most difficult of new product development capabilities. In this we see the clear path: utilizing them both fills the entire process and edges. Design is not either or but often and, therefore more than can be achieved holistically than the sum of it’s parts. 

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