iNSIGHT

Surprise! Made you Look! – Surprise as a Design Strategy

The use of surprise can elevate a product from the ordinary to the memorable. This article discusses the use of surprise in order to stimulate consumers and for product and brand recognition. Surprise as a Design Strategy gives real examples to illustrate how the element of surprise can be achieved through the use of contrasts, mixing functions and captivating new shapes. Never a bad thing having specific steps to help out with the art of creativity and design ROI.

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