iNSIGHT

Stimulating the Potential: Creative Performance and Communication in Innovation Teams

How is it then to keep teams talking, and more making sure that they are formally and tactily communicating across sometimes disperse geographic environments? Technology? No. Micromanaging? No.

Stimulating the Potential: Creative Performance and Communication in Innovation Teams  details 44 NPD teams in eleven companies, and particularly surprisingly that interaction frequency and subgroup-formation have negative relationship to team creativity. Why? Smaller is simply better. Here’s how they do it.

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