iNSIGHT

Sounds like….Design. Come again? Yes. Sound for ROI

Emotion and senses play an important part to how a design is received by the consumer, and Effects of Visual-Auditory Incongruity on Product Expression and Surprise takes this a step further to explore how sound effects a consumer’s relationship with the product.

The results not only emphasized the relationship with product and its sound but also accentuated the expression of the object.

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