iNSIGHT

Rule Breaking in New Product Development – Crime or Necessity?

What does it mean when project managers and project members from Swedish companies delve into breaking the rules for products and services?

In Rule Breaking in New Product Development – Crime or Necessity we see that breaking rules is an accepted necessity in order to realize new product development and that rules increase the risk of delay therefore strategies of rule breaking or rule modification are applied with specific frameworks to shepard design innovation and new product development efforts straight to ROI for developing firms.

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