iNSIGHT

NPD Rollout with forced Multiple country manufacturing? Customization is the key!

How is it that one product gets to market faster than another and because production is in multiple countries? Coordination due to the timing of differences in manufacturing capabilities across multiple countries.

How can you mitigate this? Customization of Product Technology and International New Product Success: Mediating Effects of New Product Development and Rollout Timeliness

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