McKinsey doesn’t get it, but Google Does: Design Sprints
Design can be a trip to the Carrebean or a battle with Somali Pirates & that’s been our last week here at iGNITIATE. How did we focus our clients? Ignoring McKinsey and embracing Google: Google Design Sprints in fact.
Google Ventures has been focusing on design, design thinking surrounding physical products like Google Glass and the Google Phone designed by Mike & Maaike as well as service design and UI design. Google has now started publishing much of their design thinking models via the Google Design Labs. An overview of their process can be found here, and in typical sillicon valley fashion, design and even a disruptive design model – one we particularly are interested in. Want to know how they do it? Here’s the summary:
1) PICK A BIG FIGHT – and when the problem is too simple expand it. Design thinking especially disruptive design thinking means looking at the whole picture?
2) GET THE RIGHT PEOPLE – and that means eyes and ears you don’t normally bring around. Sing the same song all the time and you will never create Nirvana
3) SCHEDULE THE USER STUDY BEFORE YOU HAVE ANYTHING TO TEST – however this is where we disagree for in some situations and especially with expressive design, analysis paralysis is guaranteed the more exponential questions you ask
4) FIND A FACILITATOR – necessary as an advocate in law situations yet sometimes limiting for true artistic or design art “breakthroughs”
5) PUT IT ON THE CALENDAR – keeping track is again against the design ethos of the design artists however for corporate “user centric” and “co-creation” better known as customer centric design this keeps things moving and people accountable
6) GATHER THE INGREDIENTS – paper, pencils, etc., and this is more for those managing as design artists can make it all happen with a crayon and newsprint if that’s all there is