iNSIGHT

May the (Darth Vader Design) Force Be With You (Tesco)

The subtlest of clues leads to the greatest of results and in particular when one of the UK’s largest retailers flirts with influencing millions. And all through design. 


In a recent and influential set of research Understanding Consumers’ In-store Visual Perception: The Influence of Package Design Features on Visual Attention we see the basic mechanisms for an incredible array of tools capable of allowing the subtlest of design changes to have the maximum impact on buyers, the utility, function, and of course perception. In this case, the force is strong with Tesco’s new milk container design now seen all over London and the UK nationwide.  

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