iNSIGHT

Material Driven Design Necessity

Sometimes Breakthroughs Start at the Atomic Levels: Materials. Here’s How.

Material Driven Design is an approach and toolset for designing products focusing on the production capabilities of the base material consisting of three experiential components: Aesthetic (sensorial) experience; Experience of meaning; and Emotional experience. The designer takes a journey from materialproperties   and   experiential   qualities   to   materials   experience vision, then from materials experience vision to experiential qualities and  finally to material  properties,  then finally  to  product. 

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