iNSIGHT

mass customization = innovation and pure design

The Milan furniture fair is one of the largest worldwide design events spanning everything from office, home, lighting as well as new product development. The biggest names in design from every continent arrive and for 7 solid days it is the hub of innovation.

The largest firms are present with some quite intense “breakthroughs” of design and engineering thinking – the kinds of things you won’t see in you home for 5 years – 3 to be agressive. Companies like Whirpool and Aston Martin for interiors but not even limited to that as they unveil their new Cygnet at the wallpaper event. Salone is not just for furniture or design it is where some of the next big products get launched for a truly international audience

But this is often regarded as the more artistic side. So what happens when the worlds of mass customization and art come together? Projects like SketchChair are born and as reported by Fast Company. Not only can this be considered “design” is a relative sense, but the fact that upon paying for your design it is flat shipped to you. CNC and laser cut this is just another example of how consumer art in the future may be delivered to clients. Nike and many other companies have experimented with this as micro customization for some time addiding even more to the visibility of their innovator status.
 
 

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