mass customization = innovation and pure design
The Milan furniture fair is one of the largest worldwide design events spanning everything from office, home, lighting as well as new product development. The biggest names in design from every continent arrive and for 7 solid days it is the hub of innovation.
The largest firms are present with some quite intense “breakthroughs” of design and engineering thinking – the kinds of things you won’t see in you home for 5 years – 3 to be agressive. Companies like Whirpool and Aston Martin for interiors but not even limited to that as they unveil their new Cygnet at the wallpaper event. Salone is not just for furniture or design it is where some of the next big products get launched for a truly international audience