Jawbone UP, UP and away innovation?
Recently the Jawbone UP has been released and among a flash of controversy the general review is the same, no Bluetooth causes it’s demise. Fast Company Design says yes. But does it? No.
What typical innovation but more specifically NPD experts know is that version 1 is seldom “the breaker.” Now what is important is that “breaking” is the key to innovation as described by Schumpeter who is the originator of the word and the specifier. Did iTunes break the model of music distribution? Yes. Is Jawbone’s UP breaking the model of sleep management and training? No. Therefore there is no other way than to wait for version 2 to determine UP’s validity and efficacy.
As early as 2006 previous research with Fujistu the OM system was developed to address the same problems and that of e-health. The result, a fully integrated system for the “gaming” of heath and monitoring, but far too ahead of the marketplace.
Does this mean UP is a failure? Hardly. Looking at the competitors there is little cause for alarm and certainly UP v1 will not be the last we see of the product. The big question is, can they crack the Bluetooth issue? Should they NEED to? No there are better interface solutions. Will the public accept that? Here is the question to be answered.